PopyDora
12-06-2007, 12:05 AM
The internet has become a bustling market place with more and more businesses opting for a Complete Web Solution (http://www.ispg.co.in/) to increase profits.
While developing a web site a few basics should be kept in mind. The pages should be user friendly and easy to navigate with information flowing from top left to bottom right. There should be ample white spaces to prevent a cluttered look. Since the website is representative of your companies’ vision and goals, these should be clearly stated so as to encourage the user to do business with you. Your contact addresses and e-mail id should be displayed prominently. Bulletin boards should be put up to inform visitors about what is happening on your site. New visitors should be permitted to read these bulletin boards and then login and put up their own posts if they so desire. Once the website is set up it needs to be registered with prominent search engines. Freshness is the key to holding a person’s attention, so you must ensure that the website keeps having some events or web casts to make people revisit. These must also be announced in advance.
However having a website is not enough; it has to be marketed properly to ensure a continuous traffic flow which in turn will help in revenue generation. There are several ways of doing this. The most popular is the traditional method of advertising. On the web this can be done by placing banner ads, displaying your URL prominently in all your literature, e-mails, newsletters etc. Affiliate marketing is another way to generate traffic. This entails paying commission to an affiliate website for directing traffic to your website. Payment is usually based on results. There are several affiliate networks like Commission Junction, Linkshare etc which help in bringing together the merchant and the affiliate. There are also pay-per-click programs and referrals which can be used. Another method to promote your site is to build a community on your website. This will help you to establish a loyal user base who keeps visiting your site because they feel a sense of belonging to it. This community will permit you to gauge user reactions to your products. :shortcut:
While developing a web site a few basics should be kept in mind. The pages should be user friendly and easy to navigate with information flowing from top left to bottom right. There should be ample white spaces to prevent a cluttered look. Since the website is representative of your companies’ vision and goals, these should be clearly stated so as to encourage the user to do business with you. Your contact addresses and e-mail id should be displayed prominently. Bulletin boards should be put up to inform visitors about what is happening on your site. New visitors should be permitted to read these bulletin boards and then login and put up their own posts if they so desire. Once the website is set up it needs to be registered with prominent search engines. Freshness is the key to holding a person’s attention, so you must ensure that the website keeps having some events or web casts to make people revisit. These must also be announced in advance.
However having a website is not enough; it has to be marketed properly to ensure a continuous traffic flow which in turn will help in revenue generation. There are several ways of doing this. The most popular is the traditional method of advertising. On the web this can be done by placing banner ads, displaying your URL prominently in all your literature, e-mails, newsletters etc. Affiliate marketing is another way to generate traffic. This entails paying commission to an affiliate website for directing traffic to your website. Payment is usually based on results. There are several affiliate networks like Commission Junction, Linkshare etc which help in bringing together the merchant and the affiliate. There are also pay-per-click programs and referrals which can be used. Another method to promote your site is to build a community on your website. This will help you to establish a loyal user base who keeps visiting your site because they feel a sense of belonging to it. This community will permit you to gauge user reactions to your products. :shortcut: